The app was developed at the Apple Developer Academy in Naples, and it's currently updated and maintained on the TestFlight of Apple.
Roles: UX / UI and visual designer
Tools: Sketch, Photoshop, Illustrator, Principle
Author: Paolo Di Grazia , Maria Luna Ferraresso, Emilio Arvonio, Antonio Biondi, Michele Mola, Alfredo Pinfildi
An app that helps people to get closer to art trough immersive AR experiences using the urban landscape
Artistico si an app that give the possibility to the artists to share their artworks through immersive AR experiences created with the support of our team.
All the experiences are geolocalized and can be lived in the place where are virtually installed. The users can play all the experiences individually or through an itinerary which allows to explore the city in a creative way.
A personas representing real users helped us to focus on the user goals and needs. We was able to better understand their world to come up with a definitive problem and a solution.
The artist, the main target, can create the experiences thanks to a digital template previously provided by us. After that, the team will convert it on a magical AR experiences.
USERS
The shape of the logo, a triangle, typically used as a “play” symbol its used for reinforce our motto “Play unique experiences”.
The letters that weave around it want to recall the main technology used by the app (AR Argument Reality) for live the experiences.
Shades of orange predominate in the brand identity. This color represent the brightness of ARtistico.
HEX ED6A5A to F7CE93
RGB 237 106 90 to 247 106 147
HEX EE705E
RGB 238 112 94
HEX 4A4A4A
RGB 74 74 74
The design of the application want to help the users to live an unforgettable experience.
Inside the homepage the users
can find all the experiences card.
The map screen shows all the experiences around you on the map
The profile screen shows more info about the artist.
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The experiences page shows all the detail about the artwork.
Thanks some feedback received while the app was on test flight, we have the chance to improve it for released an better version.
“Hey, nice app!Just don’t hit me with all the notification and location permissions as the first thing, try to delay these as much as possible to make the user understand why they need to enable and thus make a better choice! Bravo!” George Taylor
